Master in Economics and Business Administration - Marketing Analytics and Strategy

Master in Economics and Business Administration - Marketing Analytics and Strategy is one of 23 English-taught Business Administration programmes at Master's Degree level in the register, offered by 6 institutions. 21 of them list an annual fee for students from outside the EU, EEA and Switzerland, from EUR 3,582 to EUR 15,000; this programme lists EUR 5,000 a year. 15 are recorded as free for EU, EEA and Swiss students.

What you study

The programme is built on three pillars: strategic thinking and management, evidence-based decision-making, and the interplay of marketing and society. You work with decision-making in marketing management, bringing together a company's business portfolio, competitor dynamics and macro-environmental trends. Marketing here means marketing-oriented management that reaches external stakeholders and societal responsibilities, not just the conventional marketing mix.

Customers sit at the centre of a connected ecosystem. The teaching covers how to design connected customer experiences and sustain long-term customer loyalty, and it looks at both the benefits and the challenges of building and maintaining enduring, profit-maximising customer relationships. Digital technologies, sustainability and diversity are woven into how companies create value.

Admission, language and next steps

To apply, you need a relevant and recognised university degree at bachelor's level, equivalent to a Danish bachelor's degree in level and length (180 ECTS). You must also meet the specific requirements for this programme, including the English language requirements. The programme is taught in English.

Applications for master's degrees go straight to Aarhus University, not through optagelse.dk. The university's Apply Now page has the application portal, guides and information on fees. Students from outside the EU are generally required to pay tuition and an application fee. Aarhus University offers a limited number of Danish state scholarships for highly qualified non-EU students. Check the Am I qualified for admission page before you apply.

Master’s applications go straight to Aarhus University, not through optagelse.dk, and the institution sets its own deadline. Entry requirements and language tests are set by the institution, so start from the official programme page. Our guides cover tuition fees, residence permits and housing.