Bachelor in Business Administration and Service Management (BSc)

Bachelor in Business Administration and Service Management (BSc) is one of 7 English-taught Business Administration programmes at Bachelor's Degree level in the register, offered by 4 institutions. 7 of them list an annual fee for students from outside the EU, EEA and Switzerland, from EUR 4,250 to EUR 15,000; this programme lists EUR 6,500 a year. 3 are recorded as free for EU, EEA and Swiss students.

BSc in Business Administration and Service Management at Copenhagen Business School is a bachelor's programme taught in English. It focuses on how services are developed, delivered and improved to create value for customers and companies. Services make up around 70% of Denmark's economy, and the programme looks at how they work on their own and as part of a broader customer experience.

What you study

The programme is built around four areas: economics and mathematics (50%), organisation and management (20%), culture and society (20%), and innovation and entrepreneurship (10%). You learn how companies make strategic decisions, how they price services, how organisations are structured, and how services are integrated into logistics, operations and customer experience. You also build an analytical toolbox with both qualitative and quantitative methods.

Courses named on the programme page include Service Management Foundations, Introduction to Management Studies, Method I: Philosophy of science and qualitative methods, Marketing and Service Management Operations, Managerial Economics, Method II: Statistics and quantitative methods, Corporate Finance, Macroeconomics, Organizational Behavior, Financial Accounting, Strategy in a Service Perspective, Public regulations, Management Control Systems and the Bachelor Project.

How the programme is organised

At the beginning of your first semester you choose one of three profiles: Culture and Tourism, Managing Digital Services, or Service Innovation. Culture and Tourism covers tourism management, the economics of tourism and creative industries, sustainability and entrepreneurship. Managing Digital Services looks at the logic and economics of digital services, from platforms and streaming to the digital backbone of transport and production, and addresses AI beyond the hype. Service Innovation introduces innovation theory and lets you experiment with service characteristics as sources of innovation.

The fifth semester is set aside for electives at CBS or other universities, an exchange, or an internship in a company (30 ECTS). The programme ends with a 15 ECTS Bachelor Project, assessed by a written assignment and an oral exam on campus. Teaching methods include lectures, written assignments, oral exams on campus and active participation.

Who it suits

This programme suits you if you are curious about how service industries work, from tourism, retail and transport to tech. You should want to understand business from many angles: customer satisfaction, quality, marketing, finance, accounting, strategy and management. The programme has 127 students, 74% of them from outside Denmark, with an average age of 20.7.

Admission, language and next steps

The programme is taught in English. The page lists entry requirements in a separate section, so check those before you apply. Undergraduate applications go through optagelse.dk. Students from the EU/EEA and Switzerland study free of charge; other students pay a fee set by the institution. CBS holds Open Days where you can meet students and staff. The page also offers a video with the student guidance counsellor and student insights from Simon, Sille and Sofie.

Undergraduate applications are made through optagelse.dk, with deadlines on 15 March and 5 July (12:00 CET). Which one applies depends on your qualification. Entry requirements and language tests are set by the institution, so start from the official programme page. Our guides cover tuition fees, residence permits and housing.