Master in International Business and Marketing

Master in International Business and Marketing is one of 7 English-taught International Business programmes at Master's Degree level in the register, offered by 5 institutions. 7 of them list an annual fee for students from outside the EU, EEA and Switzerland, from EUR 3,582 to EUR 15,000; this programme lists EUR 15,000 a year. 5 are recorded as free for EU, EEA and Swiss students.

This is a two-year master's at the University of Southern Denmark in Odense, taught in English. It sits under the Economics and Business Administration specialisation in International Business and Marketing. The register description sets out the structure clearly, so here is what you can expect.

What you study

The programme covers international business strategy, globalisation and international marketing. You look at how firms operate across national and cultural contexts, and at the rules and regulations governments impose. The compulsory courses give you insight into international business strategy, international strategic partnerships, international organisational structures, marketing channels and international entrepreneurship. You also get analytical and method skills. The profile includes marketing, retailing, services, business-to-business and marketing research, plus other functional areas that affect management decisions in marketing. You learn methods and tools for careers in marketing, sales, advertising or media-related jobs.

Admission, language and next steps

To be qualified, you normally need a BSc in Economics and Business Administration from a university. If you hold a professional bachelor degree or another qualifying degree, you may be admitted if you meet certain demands. For a degree to count as a BSc in Economics and Business Administration, it must include at least 75 ECTS in economics and business administration. You may also need to document English proficiency at a specified level; the university's language requirements page has the details. The Danish Agency for Higher Education lists recognised exams and diplomas.

EU/EEA and Swiss students study free of charge. Other students pay a tuition fee set by the institution. SDU offers 75 scholarships each year; see the university's scholarship page for how to apply. Applications for master's programmes go directly to the institution, not through optagelse.dk. The programme is made up of six compulsory courses in the first two semesters (60 ECTS), 30 ECTS of electives in the third semester, and a 30 ECTS master's thesis in the fourth. You can use the third semester to study abroad, and SDU has many partner universities.

Master’s applications go straight to University of Southern Denmark, not through optagelse.dk, and the institution sets its own deadline. Entry requirements and language tests are set by the institution, so start from the official programme page. Our guides cover tuition fees, residence permits and housing.