About this programme
Master in Brand Management and Marketing Communication is a Master's Degree programme at University of Southern Denmark in Odense, taught in English. It runs for 2 years. The register gives Odense as the campus town. It lists the degree as Master (2 years). University of Southern Denmark is a research university in Southern Denmark.
How it compares
Master in Brand Management and Marketing Communication is one of 3 English-taught Marketing programmes at Master's Degree level in the register, offered by 1 institution. 3 of them list an annual fee for students from outside the EU, EEA and Switzerland; this programme lists EUR 15,000 a year. 3 are recorded as free for EU, EEA and Swiss students.
What you will study
This master's at the University of Southern Denmark in Odense looks at how brands and marketing communication actually work in consumer markets. It is a two-year degree taught in English, and it takes a socio-cultural angle rather than a purely commercial one.
What you study
You work through marketing communication from the corporate level down to the brand level. The teaching uses advanced socio-cultural theory on consumer markets, so you spend time on the social and cultural principles and logics that sit behind branding and communication challenges. The programme also covers shifts caused by social media, creative consumers and consumer resistance. You learn to analyse these with advanced ethnographic methods and current marketing thought.
Admission, language and next steps
To be qualified, you normally need a BSc in Economics and Business Administration from a university. That means a bachelor degree with at least 75 ECTS in economics and business administration. Applicants with a professional bachelor degree or another qualifying degree may be admitted if they meet certain demands. You may also need to document your English at a level SDU specifies. If you are unsure whether your foreign certificate meets the general entry requirements, contact SDU directly. Students from the EU, EEA and Switzerland study free of charge. Other full-time degree students pay a tuition fee set by the institution. SDU offers 75 scholarships a year, and you can find details on its scholarship pages. Applications for master's programmes go straight to the institution.
Job opportunities after graduating
- Brand Manager
- Product Coordinator
- Marketing communication specialist in a multinational company
- Consultant, including international consultancy
- Entrepreneur or self-employed business owner
- Manager in a public or private company
- Curriculum development
Before you apply
Master’s applications go straight to University of Southern Denmark, not through optagelse.dk, and the institution sets its own deadline. Entry requirements and language tests are set by the institution, so start from the official programme page. Our guides cover tuition fees, residence permits and housing.
Facts on this page come from the Study in Denmark register, the official portal of the Danish Agency for Higher Education and Science. Fees are in euros as the institution lists them. "Not recorded" means the register has no figure, not that the programme is free. Always confirm requirements, fees and deadlines with the institution.
Quick answers
Is Master in Brand Management and Marketing Communication taught in English?
Yes. The Study in Denmark register lists it as an English-taught programme at University of Southern Denmark. Only English-taught degree programmes are in the register.
How long does it take?
The register records 2 years of study. Confirm the study load in ECTS credits with University of Southern Denmark.
Where is it taught?
The register lists Odense as the campus town for this programme at University of Southern Denmark.
How do I apply?
Master’s applications go straight to the institution, not through optagelse.dk. University of Southern Denmark sets its own deadline.
What does it cost?
Students from outside the EU, the EEA and Switzerland pay EUR 15,000 a year, as University of Southern Denmark lists it. For students from the EU, the EEA and Switzerland the record shows no tuition fee. Fees are in euros as the institution lists them.
Is this programme officially listed?
It comes from the Study in Denmark register, the official portal of the Danish Agency for Higher Education and Science at studyindenmark.dk. The programme page at University of Southern Denmark is linked from this page so you can compare.
More at University of Southern Denmark
All programmes →University of Southern Denmark · Odense